Choosing The Right Production Company
Finding The Right Video Production Company
When searching for a doctor, mechanic, or a lawyer you look for experienced, trustworthy professionals. You research each industry and analyze reviews before choosing an ideal candidate. Selecting a video production company should be no different. You should request to see examples of their work to get an idea of their capabilities and style.
Always be sure to ask to see work that is relevant to your project and target budget.
Keep in mind the production company will be working closely with your group. Make sure there is chemistry between each team that is participating in the process. Collaboration is pivotal to the success of your video!
Discuss your ideas for the video.
Before anything begins you should meet with the production company to disclose any ideas or concepts you have for the video. Think about why you want to produce the video and who it’s intended for.
The production company’s job is to guide you through the process while making your vision come to life. Therefore, begin with outlining ideas, expectations, and goals for your video. As a result, the creative team can tailor an appropriate plan, timeline and quote for your video production.
Let your video production company know:
- Why do you want a video?
- Who is the audience?
- What’s project deadline?
- How long does the video need to be?
- How many videos are needed?
- What is your budget for the project?
- What style (animation, live action, interviews, etc.)?
- What is the intended action you want people to take?
- How to market, publish, and distribute the video.
- Do you have examples of videos that illustrate your vision?
In most cases, you will need to say everything in less than 2 minutes. Our copywriters can clarify your core message as succinctly as possible. We can explain essential services and express your unique selling points, without losing your viewer’s interest. We’ve worked with a broad spectrum of clients; some like to be a part of the brainstorming process, while others are hands-off. We’re here to work with you and have tools to guide this process along.
We have created a questionnaire that will help you through the process, which will provide a good outline for our copywriters.
The Magic Question: How Much and How Long?
How much should you expect to invest in producing a video?
The truth is each situation is unique. There are a lot of moving parts to just about any production. Different factors affect the cost of a video, we’ve listed some variables below. Sharing examples of videos you think are relevant to the one you want to produce can help most video production companies visualize what you expect. Examples will also help us determine what style and level of production you are expecting. To ensure you receive an accurate quote, provide as much information and direction as possible. Our brand story questionnaire will also help determine the cost and might provide a direction for you as well.
Most importantly, ask your video production company for a detailed proposal that outlines the cost and scope of your video production project.
Variables to consider when budgeting for a video:
- Concepts & Art Direction
- Script & Storyboarding
- The number of locations, and how many days it will take to film?
- Do you need professional actors or voiceover talent?
- Does the shoot require a studio with a sound stage?
- What type of lighting package do you need for your production?
- What type of camera package and equipment will be needed to capture your vision?
- Does the production require a stylist/makeup artist?
- Do you need original motion graphics or animation?
- Do you need to purchase media assets for your production, i.e., stock footage and photography? (we recommend using original content if the budget permits)
Producing a video can take up to 4-8 weeks, from inception to final delivery. This number can vary depending on our workload and the scale of the video production.
4 Pillars of the Video Production Process
Pre-production process: Creating a Map
Right off the bat, the production team will break down your concepts into storyboards or a shooting schedule. Production companies sometimes use visual artists to methodically map out productions frame by frame. The production team can then follow the storyboard as a road map for the day you shoot your video. Production companies will often include technical notes like camera placement and lighting settings to aid them on set.
(A storyboard produced by artist Darwin Tan)
Production: The Nitty Gritty
Your script is finished, and the locations have been scouted. This is where the rubber meets the road! All the ideas start to come to life.
Your producer will let you know the daily schedule and what to expect for each shot. Some productions have a lot of moving parts which require a larger crew. So it’s good for everyone who’s participating to know the process. On many occasions, we use our client’s workspaces as a backdrop for the marketing video. Combined with, employees acting out different scenarios if needed – we call this B-Roll. In most situations, you can expect to see a lot of equipment, even if it’s just a one-person interview. At ES Creative, we some of the finest lighting and camera tools in the industry.
Post Production: Where the Magic Happens
When we move into the editing suite, our post-production team tailors the finished product to be exactly what you need. Our team considers all the fine details when evaluating how to proceed with post-production. First, we make sure we follow the golden rule when editing: Maintain Continuity. Second, we enhance and correct color throughout. Third, we execute all the sound design and Foley to bring your online video to life.
Post production also includes Motion Designs. We believe that most marketing videos benefit by including Motion Graphics; even if it’s something as small as a logo animation. Here’s a post we created if you want to know more: What is Motion Graphics?
Distribution: Show the World
Where / how are people going to watch your video?
Promotion and distribution are vital to getting the most out of your video. Is the video intended for a broadcast audience? Or maybe it’s for an audience of professionals, specifically mobile device users? Having an audience targeted from the get-go is just as important as any other planning done.
Find out the best way to reach and engage your target audience with your video. Make sure your videos are optimized with call-to-actions so you can capture emails and generate leads with your video content.