Originally published Nov 4, 2015, updated last on February 6, 2020.
The Many Benefits of Online Video
Online video continues to emerge as a powerful resource to engage audiences and influence buyer behavior, and its advantages don’t end there. Benefits of web video include the ability to enhance communication and brand image, control message consistency and create an emotional connection with the viewer. A video might be someone’s first interaction with your brand and will help inform them of who you are and what you stand for – don’t let someone else tell your story. Web video brings your message to a worldwide audience and increases the percentage of viewers who become buyers. Online video can also cost less and yield better results than marketing in traditional media.
Video can boost engagement
Hubspot did a survey that exposed the exponential growth of video marketing. They found that Social Media Post that contains video has a 48% boost than those without. It gets better! They see a 68% percent increase in engagement when people use videos on Facebook. That’s a lot people being exposed to your brand and possibly commenting to their friends. Just think about how many times you’ve shared a video.
The rewards of video production outweigh the cost
Branded videos can be expensive to produce but you can leverage a well-produced video or animation across all digital and social media channels. We had a client who launched an attraction in a new wing of their building – they are a local cultural destination. We produced a teaser video that got a lot of mileage during the six months leading up to the opening. They used the videos in digital ads, social media and had the footage on hand to give all the media agencies that were running a story on the new attraction.
“This helped our client maintain consistent brand messaging before the launch and expanded its audience”.
That video reached tens of thousands of viewers for a modest budget. Not only that but they were able to place the video on their website to boost engagement. You can measure the engagement of the videos you produce because most streaming platforms have the analytics baked into the hosting environment.
Give your website a boost with video!
Studies on the effectiveness of web videos reflect an overwhelmingly positive impact on consumers. Visitors to websites that include video are significantly more likely to stay longer. Studies have also concluded that people will feel more confident about your product or service after watching a video. Most importantly – they’re more liable to take action.
- Visitors stayed at websites that use video 78% longer than sites that had no video at all
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
- After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)
- Monthly visitors are attracted 2-3 times more by video
- Video drives a 157% increase in organic traffic from SERPs – Search Engine Results Pages .
- Landing page videos can increase conversions by almost 80% – https://vwo.com/blog/video-marketing-for-business/
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- You are 53x more likely to appear on page 1 of Google’s search results if you have video on your website.– Forrester Research
Senior Marketing Professionals Plan to Use Online Video
Surveys report a dramatic trend toward web video with more than two-thirds of senior marketing and media executives identifying online video as a primary focus of future campaigns.
A majority of media professionals have stated that they plan to launch online video projects as part of their near future marketing goals. Now is the time to enhance your message and remain competitive!
When it comes to video production and your audience, quality counts – that’s why we are committed to the highest level of production at affordable rates. Let ES Creative take your online marketing to the next level with online video.
Call one of our producers to help you through the process or simply reach out with any questions you might have.
If you want to know more about our process before calling, check out our post: Video Production Process | How To Choose The Right Production Company.
Additionally, check out our Frequently Asked Questions if you have further questions about the production process.