Creative Juice

Check out our latest news and insights about video production and motion graphics!

Developing Your Photographic Eye Takes Time

Developing Your Photographic Eye Takes Time

Picking up a camera and hitting the shutter is easy, but knowing how to frame a shot is another skill altogether.   You might have heard the expression that a person has a "photographic eye". Like all artistic endeavors, very few are naturally gifted, while a...

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Why Motion Graphics Pricing Can Be Expensive

Why Motion Graphics Pricing Can Be Expensive

Spoiler alert: motion graphics take a lot of time and resources to produce with quality. If you’re thinking about using motion graphics and video to promote your brand, we have great news — you’re on the right track! However, motion graphics pricing can be expensive...

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A Custom Explainer Video Can Boost Business

A Custom Explainer Video Can Boost Business

Video: Must-have Marketing As more people turn to video for their information, the explainer video has secured its place among essential marketing tools. The rise of video is evident in the number of businesses incorporating it into their digital marketing strategies....

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Optimizing and Analyzing Online Video

Optimizing and Analyzing Online Video

What comes after your video is finished? You’ve spent the time finding the right production company to produce your online video. Your team in partnership with the production company created a great script. The shoot has come and gone; final edits are in, and now...

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Benefits of Blogging for Business

Benefits of Blogging for Business

The Benefits of Blogging What purpose do blogs really serve? A sentiment felt by many. Blogs have been sprouting up all over the internet in various forms since the late 90’s. Amateurs initially used blogs as springboards for expression. Now the benefits of...

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How to Capture Good Audio

How to Capture Good Audio

Have you had trouble capturing good audio? There are many moving parts to just about any production, even a simple interview. I was reminded of this when my friend Kirsten who works close by asked: “We are shooting our testimonials and internal messaging….. We’re...

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What is Motion Graphics?

What is Motion Graphics?

Originally published May 26, 2016, updated last on September 21, 2020. What is Motion Graphics - What is the difference from 3D animation? The relationship between humans and cinema has always been a bit like moths to the flame. We are naturally drawn to the light. In...

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A History Of Music Videos

A History Of Music Videos

Lemonade. Beyonce’s surprise visual album, Lemonade, debuted at No. 1 on the Billboard 200 this week. In the eight days after its release, Bey’s 46-minute modern age masterpiece of marketing notched 485,000 digital album sales. The album received 653,000 equivalent...

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Creative Brand Storytelling

Creative Brand Storytelling

Stand Out From Your Competition Strong brands don’t lead with products or services — they share their stories. Brands that stand out from the competition are set apart because of their own research and work. They stand out because their brand has creative brand...

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Choosing The Right Production Company

Choosing The Right Production Company

Finding The Right Video Production Company Imagine you're searching for a doctor, mechanic, or lawyer. The first step is to always look for experienced, trustworthy professionals. You research each industry and analyze reviews before choosing an ideal candidate....

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The Benefits of Online Video

The Benefits of Online Video

Originally published Nov 4, 2015, updated last on February 6, 2020.   The Many Benefits of Online Video  Online video continues to emerge as a powerful resource to engage audiences and influence buyer behavior, and its advantages don’t end there. Benefits of web...

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