Frequently Asked Questions

Generally, it will take from 4-6 weeks for full-scale production, from inception to final delivery, we need time to get it right. This number can vary depending on our workload and the scale of the production. Interviews and smaller projects can be done quickly if our schedule permits.  The timeframe will be spelled out in our proposal to you.

 Each situation is unique to a client’s needs. A quick way to determine the price range is to show us a video that you like for comparison. We have years of experience helping clients choose the right production that fits their budget. We provide our clients with a customized, detailed proposal, that outlines the cost of their video production or motion graphic design. Most marketing videos aren’t cheap. It takes a creative team and a substantial amount of resources to make something you’ll be proud of.

We’re here to help you through the process!

In some cases, we can incorporate your media into a video or motion graphic design. However, it’s best to start a project with new assets as we’ll make sure everything has the same look and feel – Continuity is key! Our team never forgets that we are working for you, just let us know if something has to be used and we’ll find a creative way to include it. We can even produce a video solely from assets that you provide to us, transforming existing video, images, and sound into a new product for your intended audience.

In most cases, you will need to say everything in less than 2 minutes. Our copywriters can clarify your core message as succinctly as possible, explain your core services, and express your unique selling points, without losing your viewer’s interest. We’ve worked with a broad spectrum of clients; some like to be a part of the brainstorming process, while others are hands-off. We’re here to work with you and we have tools to guide this process along. We’ve also produced videos from our client’s in-house copywriters. 

Online video continues to emerge as a powerful resource to engage audiences and influence buyer behavior. Studies on the effectiveness of web videos reflect an overwhelmingly positive impact on consumers. Visitors to websites that include videos are significantly more likely to stay longer and feel more confident about your product or service. Most importantly – they’re more likely to take action.

RealNetworks

• Visitors stayed at websites that use video 78% longer than websites that had no video.
• 82.6% of consumers more likely to buy from a company whose site had web video
• 73.4% of consumers said that seeing video on a company’s website increased their comfort level
• 68.4% of consumers more likely to buy products online after seeing a web commercial.

Chamberlain Research
• You are 53x more likely to appear on page 1 of Google’s search results if you have a video on your website – Forrester Research

1. Interview the client and figure out what he or she is after.
2. Write a script. We can develop one or work with a script from your copywriter. 
3. Develop concepts and art direction. This will determine the look and feel of the motion design based on your messaging and branding guidelines.
4. Develop a storyboard and conceptualize transitions. This will be our roadmap and will enable us to visualize what the scenes will be and how the animation will flow. 
5. Create graphics and illustrations to be animated. For motion graphics, we primarily design in Adobe Illustrator to produce vector-based graphics. 
6. Deconstruct the graphics into individual layers and prepare them for the animator. 
3. Hire professional talent to record your script. 
7. Animate all assets in Adobe Illustrator and Cinema 4D.
8. Finish animation with sound design.