This article has been updated last April 23, 2020.
Finding The Right Video Production Company
The video production process may be confusing if you have never gone through it before — but it works the same as any other field. Imagine you’re searching for a doctor, mechanic, or lawyer. The first step is to always look for experienced, trustworthy professionals. You research each industry and analyze reviews before choosing an ideal candidate. Selecting a video production company should be no different. You should request to see examples of their work to get an idea of their capabilities, style, and the quality of their work.
Keep in mind, the production company will be working with your group. Make sure there is chemistry between each team that is participating in the process. In a creative project, collaboration is pivotal to the success of your video!
Discuss your ideas for the video.
Before starting anything, you should meet with the video production company. This helps smooth out the video production process. It’s a good idea to talk about any ideas or concepts you have for the video. Think about why you want to produce the video and who it’s intended for. It’s always a good idea to share an example of a video you like that can provide some insight into what your vision is. A good producer has experience with all types of productions and should be able to guide you in the right direction based on your needs.
The production company’s job is to guide you through the process while making your vision come to life. So, begin with outlining ideas, expectations, and goals for your video. As a result, the creative team can tailor an appropriate plan, timeline, and quote for your video production.
Here are some questions to think about before contacting a production company:
- Who is the audience?
- What’s the project deadline?
- The length of the video.
- How many videos do you need?
- What is your budget range for the project?
- What style (animation, live-action, interviews, etc.)?
- Do you want voice talent or on-screen talent?
- The goal of the video. What is the intended action you want people to take?
- How you want to market, publish, and distribute the video.
The Magic Question: How Much and How Long?
Here it is — the most important question. How much should you expect to invest in the video production process?
The truth is each situation is unique. Of course, there are a lot of moving parts to just about any video production. Different factors affect the cost, we’ve listed some variables below. Sharing examples of videos you think are relevant to the one you want to produce can help most video production companies visualize what you expect. Examples will also help us determine what style and level of production you are expecting. To ensure you receive an accurate quote, provide as much information and direction as possible. That said, a good production company will have seasoned producers that can explore the possibilities with you.
Most importantly, ask your video production company for a detailed proposal that outlines the cost and scope of your project.
A production company considers these variable when creating a budget for a video:
- Concepts & Art Direction
- Script & Storyboarding
- The number of locations, and how many days it will take to film?
- Is there a need for professional actors or voiceover talent?
- Does the production need a stylist or makeup artist?
- Does the shoot require a studio with a sound stage?
- Lighting and grip packages for your production.
- What type of camera package and equipment will be needed to capture your vision?
- What type of audio capture will be needed?
- How many crew members will the production need to make the shoot efficient?
- Do you need aerial photography?
- Do you need original motion graphics or animation?
- Need to buy media assets for your production, i.e., stock footage and photography? (That said, we recommend using original content if the budget permits.)
The video production process can take up to 4-8 weeks, from start to finish. Naturally, this number will vary depending on the workload and scale of video production.
4 Pillars of the Video Production Process
It all starts with crafting your message.
Being concise is key. In most cases, you will need to say everything in less than two minutes. In most cases, you will need to say everything in less than 2 minutes. Professional copywriters can clarify your core message as succinctly as possible, explain your core services, and express your unique selling points without losing your viewer’s interest. For example, we’ve worked with a broad spectrum of clients; some like to be a part of the brainstorming process, while others are hands-off. ES Creative is here to work with you. We have the talent to guide you through the process.
Pre-production process: Creating a Map
Right off the bat, the production team will break down your concepts into storyboards or a shooting schedule. Sometimes, production companies use visual artists to methodically map out productions frame by frame. This is contingent on the scope and scale of your project. The production team can then follow the storyboard or shooting schedule as a road map for the big day. Production companies will often include technical notes like camera placement and lighting settings to aid them on location.
(A storyboard produced by artist Darwin Tan)
Production: The Nitty Gritty
Now that the script is finished, and the locations have been scouted. This is the part of the video production process where the rubber meets the road! At this point, all the ideas start to come to life. The producer will let you know the daily schedule and what to expect for each shot. Some productions have a lot of moving parts that needs a larger crew. So it’s good for everyone who’s participating to know the process. In most situations, you can expect to see a lot of equipment, even if it’s just a one-person interview. Our video production team is here to help if you want to explore the possibilities.
Post Production: Where the Magic Happens
Finally, this is the part where the magic happens in the video production process. When we move into the editing suite, our post-production team tailors the finished product to be exactly what you need. Our team considers all the fine details when evaluating how to proceed with post-production. First, we make sure we follow the golden rule when editing: Maintain Continuity. Second, we enhance and correct color throughout. Third, we execute all the sound design and Foley to bring your video to life.
Post-production can also include Motion Graphics. Most marketing videos benefit by including Motion Graphics; even if it’s something as small as a logo animation. Here’s a post we created if you want to know more: What is Motion Graphics?
Contrary to popular belief, editing software isn’t quite magic unless you have seasoned editor at the helm. It takes years to understand the nuisances of editing and storytelling.
Distribution: Show the World
The video is finished! But the video production process isn’t quite over just yet — how are people going to watch your video? What digital channels will you utilize?
Promotion and distribution are vital to getting the most out of your video. Is the video intended for a broadcast audience? Or maybe it’s for an audience of professionals, specifically mobile device users? Keep in mind, having a target audience from the get-go is just as important as any other planning.
Find out the best way to reach and engage your target audience with your video. After that, make sure your videos are optimized with call-to-actions so you can capture emails and generate leads with your video content.