Why Video SEO: 5 Ways Video Boosts Online Traffic and Brand Awareness

by | Sep 12, 2022

The Future of SEO involves Video.

You’re losing out on organic search traffic if you don’t have a Video SEO Strategy. Video has been shown to boost engagement and conversions like no other medium. The stats favor businesses that invest in video to enhance user experience on their landing pages. 

Video can deliver your value proposition fast and on message. It’s one of the best methods to merge complex information into an easy-to-understand format with little effort from the end user.

For years, the internet was driven by the written word. But, with the explosion of sophisticated video technology—thanks to smartphones—video has taken over. When combined with the rise of creative brand storytelling, video has become an unstoppable force in the marketing world.

Don’t be left behind in the competition. Explore how you can use video for your content marketing efforts. The possibilities are endless, and your imagination is a valuable asset.

In this article, you’ll learn 5 reasons why video SEO has to be a part of your overall SEO strategy. Plus, we’ll show you a few easy SEO video tips you can use immediately.

Let’s begin.


Video SEO Explained

So, what is video SEO?

SEO video is a branch of search engine optimization that maximizes traffic using video content. Video SEO can be used in several mediums—including search engines like Google, Google Video Search, and YouTube.

Youtube is the second most popular search engine after Google. Just think of the last time you used Youtube to research it is probably easier to remember that search than what you had for lunch yesterday. 

Simply put, video SEO is optimizing your video content for various search engines so more people can find your content and increase traffic to your site. It’s common to stumble upon a video that can create a conversion. Create videos that can answer problems that are unique to your industry.

We created this video for our sister agency Mighty Fine and an advertising agency. The goal was to create a series of videos that answer questions unique to Mighty Fine’s industry. We kept all the videos under 1.5 minutes. The videos are not about the agency but about educating clients on the services the agency offers. The aim wasn’t to be the hero but to provide helpful content to the end user and educate them on the value proposition regarding the topic.

Why Video Content Is Crucial to SEO

In today’s day and age, video is at the center of everything we do. Whether it’s a quick FaceTime with your mom, watching Netflix at night, or hopping on a Zoom meeting with your boss.

Video SEO is crucial to your strategy because it helps people consume information how they like. And, when you make content easy and entertaining to consume, Google will know—and reward you with higher rankings.

And, when you understand how to rank higher on Google (and YouTube), you have the power to generate massive traffic to your site. You can track the ROI by using Google analytics. The videos advocate for your brand 24/7 and require little effort after they are produced.

Here are 5 benefits of video SEO:

1. More Traffic from Google

The most crucial benefit of using video in your SEO strategy is that you’ll climb higher in the organic search results. Search engines don’t just scan your site for what’s written on your web pages. They also look at every type of media you publish—including images, audio, and video. It’s always a good idea to have a mixed media approach on your site to deliver a better user experience. Video is one of the best mediums for UX. 

Publishing video content on your site shows search engines that you offer readers a variety of media types to consume information. This is a trust signal to Google that you provide readers more value and care about their time.

More video content means visitors will stay longer on your site. The average site visitor spends nearly 88% more time on a page if it contains video content.

The longer someone stays on your site, the better this tells Google the visitor is engaged and values what you have to offer – time onsite equals satisfaction; it’s all about the numbers. A negative factor is someone lands on your site and quickly leaves it.

We recommend: Try to find opportunities for video content. Are there certain pages on your site that can benefit from video? For instance, can you add a video version of your blog post so the reader can choose between the two types of content? Or, for your “About Us” page, how about a 30-60 second brand introduction video? We design Mighty Fine Snacks a dedicated page for informative videos. Each video get’s placed in a blog, posted on socail media and can be forwarded to answer a question that a potential client might have.

2. More Traffic from YouTube

When most people think of “video SEO,” they think of YouTube. It’s the most prominent video search engine in the world. This shouldn’t come as much of a surprise since Google owns them.

Every day, more than 1 billion daily hours of video content are consumed on YouTube.

Rather than thinking about YouTube as a place to get a quick hit of entertainment or a resource on how to fix your clogged sink. Think of it as another search engine—just like Google.

To master video SEO for your brand, you need to start a Youtube account and publish videos demonstrating your value proposition. With over 122 million daily users, YouTube offers massive potential for valuable, relevant traffic for your business. Youtube allows you to tag and identify your video content – think hashtag for video built directly into the video player that delivers it.

We recommend: YouTube tends to favor regularly published content more than Google. Try to publish at set intervals—whether it’s every month or every week. And don’t forget to give your viewers a call to action in every video description.

Backlinks are one of the pillars of a successful SEO strategy. The more quality backlinks you have to your site, the higher your rank on Google. We only backlink to sites with high Domain Authority scores or landing pages with engaging content. We want to ensure that our links go to credible sources.

So, how do you generate more backlinks? You create something worth linking to. Backlinks can come organically, or you can strategize on creating a backlink campaign. Organizations will link to you if you regularly publish thoughtful, researched content with quality assets. However, some types of content are more “linkable” than others. Video is one of these.

Pages with videos earn more backlinks and see a 157% increase in search traffic on average.

We recommend: If you already have videos on your site, analyze your video stats. Check out your backlink profile using a tool like Ahrefs or Semrush. Which of your videos are people linking to? Can you create videos around similar topics or in a similar fashion? If you don’t have any videos yet, you can use Ahrefs “Site Explorer” to find opportunities for topics. Just plug in a YouTube video in your niche, and see how many domains are linking to the video.

4. Increase Social Traffic

We’re talking about SEO—search engine optimization. What does social media have to do with it?

There are two reasons: 

1. You generate more traffic when you share video content on your social profiles (and link to your site). 

Remember, video SEO is all about increasing traffic through search engines. However, you can’t forget about social traffic. It’s just as powerful, and NOT sharing your video content with your followers is a missed opportunity. You should always think about how you can kill two birds with one stone—especially when it comes to video.

2. The second reason is that social traffic will fuel SEO growth.

SEO is all about increasing your rankings in search engines. 

Google is always trying to figure out which sites they should rank higher and which ones they should rank lower. If they see tons of consistent traffic coming from social networks, it will be more likely to bring your web pages up in the ranks.

We recommend: Don’t just publish a video and wait to see what happens. Post your video on your website and YouTube, and share it on social platforms. You can get a lot of mileage from one video because you can advertise it on all your digital channels. 

Image shows social traffic and why video SEO benefits from it

5. Improve the User Experience on Your Site

Remember, one of the main factors in a better SEO score is how your visitors interact with your site.

If people quickly leave your site after arriving, it signals that your page wasn’t relevant or valuable to them, which can decrease your SERP rankings.

IT’S WORTH REPEATING: Video can deliver your value proposition fast and on message. It’s one of the best methods to merge complex information into an easy-to-understand format with little effort from the end user.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

We recommend: When planning your SEO content for a topic, ask yourself if it would be better as a blog post or a video. For instance, let’s say you are a sustaionable clothing manufacturer. If your topic is our Sustainable Clothing is Made From The Higest Quality Material , would it make more sense to write about it or show the visitor how it’s made? Every day we are indunated by calls to action telling us someone’s product is of the finest quality. A video can tap into the emotional appeal someone has for high quality sustainably resourced products and introduce your brand in a meanigful way. Make an emotional connect with your audience and you’ll have a better chance that they will share your video.

Ready to Elevate Your Video SEO Strategy?

There are 5 reasons why video is critical to your overall SEO strategy. 

Video SEO is much more than simply generating traffic to your videos. It’s about increasing visibility for your brand across several channels.

Are you ready to expand your content marketing with video? Reach out to us at Mighty Fine Production today. When it comes to video, quality is an essential factor. That’s why we’re committed to the highest level of video production.

At Mighty Fine Production, we’ll take your online marketing to the next level with online video. Contact us today!

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